Exclusive Elegance Defined: Parmigiani Fleurier’s CEO Guido Terreni Discusses Contemporary Luxury

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Parmigiani Fleurier is distinguished in the realm of luxury watches for its unwavering dedication to craftsmanship and innovation. Guido Terreni, the visionary leader at its helm, is redefining modern luxury with remarkable foresight. The recent launches of the Toric and Tonda PF collections have firmly entrenched Parmigiani Fleurier’s position in the luxury watch market. Terreni emphasizes a philosophy of “private luxury,” resonating deeply with discerning customers. In an insightful interview, Terreni explores the inspirations behind these new timepieces, the evolving trends in watch perception and usage, and the vital importance of upholding ethical and artisanal standards in an industry that harmonizes tradition with cutting-edge advancements.